5 June 2007 – Google’s Goal: To Organise Your Daily Life

Google’s ambition to maximise the personal information it holds on users is so great that the search engine envisages a day when it can tell people what jobs to take and how they might spend their days off.

Eric Schmidt, Google’s chief executive, said gathering more personal data was a key way for Google to expand and the company believes that is the logical extension of its stated mission to organise the world’s information. The Information Commissioner’s Office in the UK said it was not concerned about the personalisation developments.

More: http://www.ft.com/cms/s/c3e49548-088e-11dc-b11e-000b5df10621.html

Source: http://www.ft.com/

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